Saturday, August 6, 2016

Amazon Pricing Experiment


The new seventh book of my *E-series: How to Beat You Competition Selling Real Estate to Foreign Buyers* by the title *How to Use Free Online Translation in Real Estate Business* has been priced differently from the rest.

All the six previous books of the series on the topic on marketing and selling real estate internationally are $9.95 each.

Most of the books on Amazon in Global Marketing Department are pretty expensive - probably for a reason, so I have decided to stay somewhere at the bottom of the pricing range, without going too much below.

Alas, some commentators on LinkedIn say that it's too expensive for a rather short e-book on a rather narrow topic (hmm...) and advise the price of $2.99 to have more sales for a low price, but they think the total will be more...

Well, I believe that pricing too low would diminish the value of the professional knowledge and suggest that there is nothing useful in a book even from the point of view of the author.

Anyway, the new e-book *How to Use Free Online Translation in Real Estate Business* is for people who are looking for the free stuff on the internet and thus I have decided to price it at the "everybody's favorite" $2.99 as an experiment - to see whether the low price would bring more sales and the larger total as a result.