*How to Sell Real Estate to the Chinese: Overview* 

Since publishing *How to Sell Real Estate to the Russians* about a year ago I've had a dream to create a similar edition on Chinese buyers of international properties.

The Russian buyers were easy for me because Russian is my mother's language and I know everything about Russian business culture without having to look up anything, just from the top of my head.

Not the case with the Chinese buyers though: I had to research everything and I rely on experts, not on my own experience. But anyway, I feel there is a need in a hands-on compact book on selling properties to the Chinese as the amount of the information on the internet is huge and not organized in any way. This Overview is the answer to this quest.

*How to Sell Real Estate to the Chinese* is a well-researched practical guide for realtors, developers and private property owners looking for Chinese investors for their properties for sale.

It's on Amazon already as the tenth book of the E-Series *How to Beat Your Competition Selling Real Estate to Foreign Buyers*: 

http://www.amazon.com/dp/B072JYX43F

The Beginner's Guide to Selling Real Estate to Foreign Buyers - FREE

The Beginner's Guide to Selling Real Estate to Foreign Buyers has been written as a result of the following consideration: The line of e-books How to Beat Your Competition Selling Real Estate to Foreign Buyers had come to 8 and required kind of a catalogue to navigate through.

Thus I have decided to create a "Book of Books" with the list of the already published e-books on the topic of selling properties to the foreign buyers in some logical sequence with a long description of each book's content, and put it on Amazon free of charge. Then I checked and found out that it was not possible: Amazon only allows any book to be offered free for 5 days in each 90 days period.

Ok, there is nothing that I can do about it...  So, I have added a number of useful practical tips for international real estate sellers from each e-book to its description (to justify a purchase for the readers), put a low price on the Guide and published it anyway.

It will be FREE for 5 days at the beginning of November (watch for the exact days on Amazon at http://www.amazon.com/dp/B01MED0JTH ).

I had such free promotion for the Book 4 of the E-Series (look for one of my older posts about that) with the idea of getting reviews from the readers as a sign of recognition, but no one of the people who downloaded the book was courteous enough to post a review or even sent me a word about their honest opinion on the book (I asked for that in my announcement of the free promotion)... So, I'd say it didn't work in terms of getting the reviews...

Thus this time I am not waiting for reviews (and actually what to review in a catalogue?), but have a hope that reading the FREE Guide some people would be encouraged to buy some of my books with more information on the topics that pique their interest). We'll see. 

A Case Study of Effective Low-Budget Real Estate Marketing to Foreign Buyers: Interview with Jessica Marks, Real Estate Marketing Specialist

Press Release

For Immediate Release:


A new e-book *A Case Study of Effective Low-Budget Real Estate Marketing to Foreign Buyers: Interview with Jessica Marks, Real Estate Marketing Specialist* has been published on Amazon http://www.amazon.com/dp/B01LDIEY4U

The e-book reveals the step-by-step process that Jessica followed to find more foreign buyers for her properties without spending a dime on marketing.

Jessica says: “If real estate agents are looking for cost effective strategies to implement in order to reach and work with overseas buyers and investors, this e-book will give them proven and easy to follow tested methodologies.”

What Real Estate Professionals Will Learn:

* How to prioritize which foreign countries to target with your marketing efforts

* How to choose strategic marketing methods which don’t require initial expenses

* How to find the best business partners who will send you foreign buyers

* How to make them seek you out and want your business

* How to multiply your success

This is Book 8 of the *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers* by Olga Kellen, that can be found on Amazon http://www.amazon.com/author/olgakellen 

Read these Amazon Kindle e-books on any device (laptop, desktop, iPhone, iPad, etc.) with a free Kindle application that can be downloaded from Amazon for any and all types of devices.

# # #

--

Sincerely,

Olga Kellen,

"Tap Russian markets with my help!"
English - Russian Translator,
Associate member of ATA,

Author of "Selling to Foreigners" E-Series

ph: 613-422-5625
email: olga @ english-and-russian.com
web: http://www.english-and-russian.com

Amazon Pricing Experiment

The new seventh book of my *E-series: How to Beat You Competition Selling Real Estate to Foreign Buyers* by the title *How to Use Free Online Translation in Real Estate Business* has been priced differently from the rest.

All the six previous books of the series on the topic on marketing and selling real estate internationally are $9.95 each.

Most of the books on Amazon in Global Marketing Department are pretty expensive - probably for a reason, so I have decided to stay somewhere at the bottom of the pricing range, without going too much below.

Alas, some commentators on LinkedIn say that it's too expensive for a rather short e-book on a rather narrow topic (hmm...) and advise the price of $2.99 to have more sales for a low price, but they think the total will be more...

Well, I believe that pricing too low would diminish the value of the professional knowledge and suggest that there is nothing useful in a book even from the point of view of the author.

Anyway, the new e-book *How to Use Free Online Translation in Real Estate Business* is for people who are looking for the free stuff on the internet and thus I have decided to price it at the "everybody's favorite" $2.99 as an experiment - to see whether the low price would bring more sales and the larger total as a result.

I wish Amazon could allow some flexible options like "Buy 1, Get 1 Free"

My latest two books in the *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers* at http://www.amazon.com/author/olgakellen actually are the two sides of one coin.

As we already know, marketing a property online consists of two equally important major processes: (1) arrange the traffic to your site (or listing) and (2) when the visitors are already here, convert them to buyers.

The Book 5 *How to Be the First on Foreign Google* is about attracting foreign visitors to a property for sale online - the more the better. It covers the basics, educates in major internet tools, and gives the general ideas about bringing foreigners to see the property for sale.

The Book 6 *How to Convert Foreign Internet Visitors into Real Estate Buyers* is about the art and science of converting online visitors into buyers.

It would be very useful for readers to get both books, if they want to find foreign buyers for their properties, and I'd let them have both for one price, but there is no such option on Amazon unfortunately... (To preserve the style of the E-Series I have to have these two topics as two separate e-books, but they are connected in a sense - have visitors and then make them buy.)

My Second News Release to Real Estate Associations

News Release. Real Estate Marketing to Foreign Buyers on Amazon

For Immediate Release:

Two new parts have been added to the *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers* on Amazon at http://www.amazon.com/author/olgakellen . The E-Series will eventually summarize All-One-Has-to-Know to successfully market and sell real estate to international buyers. Each e-book centers on a particular aspect of marketing and selling properties to international buyers.

The e-book *How to Be the First on Foreign Google* is about attracting foreign visitors to your property online - the more the better. It covers the basics, educates in major internet tools, gives the general ideas in the internet traffic building and answers the following important questions:

* Why to be on the foreign internet is a must for your marketing?

* How to be found and seen on the foreign internet?

* What are Search Engine Optimization (SEO) and Pay-Per-Click (PPC)?

* How to promote your property foreign website?

* What is better: Your own website or ads on real estate portals?

* How to be the first on Google in any language?

The e-book *How to Convert Foreign Internet Visitors into Real Estate Buyers* is about the art and science of converting online visitors into buyers. It discusses the following significant for your success issues:

* How to convert internet visitors into actual buyers; 

* How to find and organize the content for your property foreign website;

* How to attract more foreign buyers by a property video;

* Search Engine Optimization (SEO);

* What is your Unique Selling Proposition (USP)? 

* How to save on high quality translations.

All of the already published books of the E-Series are on Olga Kellen’s Amazon Author’s page: http://www.amazon.com/author/olgakellen . (The new ones will be added in the near future.)

One can read these Amazon Kindle e-books on any device (laptop, desktop, iPhone, iPad, etc.) with a free Kindle application that can be downloaded from Amazon for any and all types of devices.

# # #

--

Sincerely,

Olga Kellen,

"Tap Russian markets with my help!"
English - Russian Translator,
Associate member of ATA,

Author of "Selling to Foreigners" E-Series

ph: 613-422-5625
email: olga @ english-and-russian.com
web: http://www.english-and-russian.com

Amazon Kindle Unlimited

I'm a new Amazon Kindle publisher with the *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers* at http://www.amazon.com/author/olgakellen

There is a program offered to publishers called Kindle Unlimited to which publishers can subscribe. The program allows Amazon readers who pay monthly subscription fees to Amazon to download any book that is in the program free of charge. Publishers are getting paid for the number of pages that were actually read, and the source of such payments is some fund created from the subscription fees.

Amazon makes this program attractive to the publishers saying:
"Here are some examples of how it would work if the fund was $10M and 100,000,000 total pages were read in the month:

The author of a 100 page book that was borrowed and read completely 100 times would earn $1,000 ($10 million multiplied by 10,000 pages for this author divided by 100,000,000 total pages)."

Looks good? Pays approximately 10 cents per page read... Of course, I'm in!

Then I started seeing payments like 20 cents on my Amazon reports and thought: what is that? was somebody so unhappy with my text that they stopped reading after 2 pages??? NO!!!

I went digging through Amazon forums and discovered from other authors that in reality payments per page to publishers in the program are about one half of a cent instead of 10 cents!

So, as you already guess, I'm out as soon as my mandatory 3 months in the program to which I signed are over!

If you are a subscriber to Kindle Unlimited, hurry up to download my e-books on international real estate sales free http://www.amazon.com/author/olgakellen , later on they will be available only for buying...