Amazon Pricing Experiment

The new seventh book of my *E-series: How to Beat You Competition Selling Real Estate to Foreign Buyers* by the title *How to Use Free Online Translation in Real Estate Business* has been priced differently from the rest.

All the six previous books of the series on the topic on marketing and selling real estate internationally are $9.95 each.

Most of the books on Amazon in Global Marketing Department are pretty expensive - probably for a reason, so I have decided to stay somewhere at the bottom of the pricing range, without going too much below.

Alas, some commentators on LinkedIn say that it's too expensive for a rather short e-book on a rather narrow topic (hmm...) and advise the price of $2.99 to have more sales for a low price, but they think the total will be more...

Well, I believe that pricing too low would diminish the value of the professional knowledge and suggest that there is nothing useful in a book even from the point of view of the author.

Anyway, the new e-book *How to Use Free Online Translation in Real Estate Business* is for people who are looking for the free stuff on the internet and thus I have decided to price it at the "everybody's favorite" $2.99 as an experiment - to see whether the low price would bring more sales and the larger total as a result.

I wish Amazon could allow some flexible options like "Buy 1, Get 1 Free"

My latest two books in the *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers* at http://www.amazon.com/author/olgakellen actually are the two sides of one coin.

As we already know, marketing a property online consists of two equally important major processes: (1) arrange the traffic to your site (or listing) and (2) when the visitors are already here, convert them to buyers.

The Book 5 *How to Be the First on Foreign Google* is about attracting foreign visitors to a property for sale online - the more the better. It covers the basics, educates in major internet tools, and gives the general ideas about bringing foreigners to see the property for sale.

The Book 6 *How to Convert Foreign Internet Visitors into Real Estate Buyers* is about the art and science of converting online visitors into buyers.

It would be very useful for readers to get both books, if they want to find foreign buyers for their properties, and I'd let them have both for one price, but there is no such option on Amazon unfortunately... (To preserve the style of the E-Series I have to have these two topics as two separate e-books, but they are connected in a sense - have visitors and then make them buy.)

My Second News Release to Real Estate Associations

News Release. Real Estate Marketing to Foreign Buyers on Amazon

For Immediate Release:

Two new parts have been added to the *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers* on Amazon at http://www.amazon.com/author/olgakellen . The E-Series will eventually summarize All-One-Has-to-Know to successfully market and sell real estate to international buyers. Each e-book centers on a particular aspect of marketing and selling properties to international buyers.

The e-book *How to Be the First on Foreign Google* is about attracting foreign visitors to your property online - the more the better. It covers the basics, educates in major internet tools, gives the general ideas in the internet traffic building and answers the following important questions:

* Why to be on the foreign internet is a must for your marketing?

* How to be found and seen on the foreign internet?

* What are Search Engine Optimization (SEO) and Pay-Per-Click (PPC)?

* How to promote your property foreign website?

* What is better: Your own website or ads on real estate portals?

* How to be the first on Google in any language?

The e-book *How to Convert Foreign Internet Visitors into Real Estate Buyers* is about the art and science of converting online visitors into buyers. It discusses the following significant for your success issues:

* How to convert internet visitors into actual buyers; 

* How to find and organize the content for your property foreign website;

* How to attract more foreign buyers by a property video;

* Search Engine Optimization (SEO);

* What is your Unique Selling Proposition (USP)? 

* How to save on high quality translations.

All of the already published books of the E-Series are on Olga Kellen’s Amazon Author’s page: http://www.amazon.com/author/olgakellen . (The new ones will be added in the near future.)

One can read these Amazon Kindle e-books on any device (laptop, desktop, iPhone, iPad, etc.) with a free Kindle application that can be downloaded from Amazon for any and all types of devices.

# # #

--

Sincerely,

Olga Kellen,

"Tap Russian markets with my help!"
English - Russian Translator,
Associate member of ATA,

Author of "Selling to Foreigners" E-Series

ph: 613-422-5625
email: olga @ english-and-russian.com
web: http://www.english-and-russian.com

Amazon Kindle Unlimited

I'm a new Amazon Kindle publisher with the *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers* at http://www.amazon.com/author/olgakellen

There is a program offered to publishers called Kindle Unlimited to which publishers can subscribe. The program allows Amazon readers who pay monthly subscription fees to Amazon to download any book that is in the program free of charge. Publishers are getting paid for the number of pages that were actually read, and the source of such payments is some fund created from the subscription fees.

Amazon makes this program attractive to the publishers saying:
"Here are some examples of how it would work if the fund was $10M and 100,000,000 total pages were read in the month:

The author of a 100 page book that was borrowed and read completely 100 times would earn $1,000 ($10 million multiplied by 10,000 pages for this author divided by 100,000,000 total pages)."

Looks good? Pays approximately 10 cents per page read... Of course, I'm in!

Then I started seeing payments like 20 cents on my Amazon reports and thought: what is that? was somebody so unhappy with my text that they stopped reading after 2 pages??? NO!!!

I went digging through Amazon forums and discovered from other authors that in reality payments per page to publishers in the program are about one half of a cent instead of 10 cents!

So, as you already guess, I'm out as soon as my mandatory 3 months in the program to which I signed are over!

If you are a subscriber to Kindle Unlimited, hurry up to download my e-books on international real estate sales free http://www.amazon.com/author/olgakellen , later on they will be available only for buying...

News Release for Real Estate Associations

Here's my simple up-to-the-point News Release about my new publication "E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers" that I'm sending to Real Estate Associations (hoping they'll spread the word among their members):

For Immediate Release:

The new *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers* has been started on Amazon. The E-Series will eventually summarize All-One-Has-to-Know to successfully market and sell real estate to international buyers. Each e-book centers on a particular aspect of marketing and selling properties to international buyers.

All of the already published books of the E-Series are on Olga Kellen’s Amazon Author’s page: http://www.amazon.com/author/olgakellen . (The new ones will be added in the near future.)

The E-Series so far consists of the following four books:

Book 1. *How to Find the Best Foreign Realtors and Make Your Offer of Cooperation in Sale Irresistible to Them* is a complete guide for marketing and selling international properties with the help of foreign realtors.

Book 2. *How to Efficiently Advertise Your Property for Sale Internationally* is about the option of selling properties by marketing directly to potential foreign buyers and conveys the best cost-effective ways of direct advertising to the general buying public in a foreign country where you want to find a buyer for your property.

Book 3. *How to Sell Real Estate to the Russians* is the expert advice for realtors, developers and private property sellers from all over the world who are looking specifically for the Russian buyers to broaden their buying pool and thus improve their real estate sales.

Book 4. *How to Plan and Budget for Success in International Property Sales* is about creating the most cost-effective marketing plan based on any marketing budget for any property for sale to the foreign real estate buyers.

More e-books on the topic of international real estate sales will be added in the near future to http://www.amazon.com/author/olgakellen .

One can read these Amazon Kindle e-books on any device (laptop, desktop, iPhone, iPad, etc.) with a free Kindle application that can be downloaded from Amazon for any and all types of devices.

# # #

I know that the text is not up to the standard press release that one sends to media - some parts are omitted by choice as I only want to supply the important information for realtors, not entice somebody into writing an article or something... We'll see how it'll work or will it work;-)

Looking for Book Reviewers in the field of international real estate

For a limited time from April 16th to April 20th, 2016 I'm running a promo on Amazon: my e-book *How to Plan and Budget for Success in International Property Sales* is FREE to download during these 5 days only.

I do this to gather opinions, reviews, comments and questions on the content. Thanks for your input!

You can post a Customer Review on Amazon or contact me directly through my website http://www.english-and-russian.com/ with your opinion piece.

Here's the Amazon link to download: http://www.amazon.com/Budget-Success-International-Property-Sales-ebook/dp/B01CZ1K0XI/ref=asap_bc?ie=UTF8

--

Sincerely,

Olga Kellen,

"Tap Russian markets with my help!"
English - Russian Translator,
Associate member of ATA,

Author of "Selling to Foreigners" E-Series
ph: 613-422-5625
email: olga @ english-and-russian.com
web: http://www.english-and-russian.com

8 years later... an update

It was lots of fun to write this blog 8 years ago... I was new on LinkedIn and still rather new in the self-publishing arena, and this blog was about these two adventures.

Many things have happened since then:

- My LinkedIn profile http://www.linkedin.com/in/olgakellen is still alive and well, but long ago I stopped doing anything to specifically grow my network as at some point it had taken care of itself. I've got several marketing and translation clients from LI, but do not spend time on the site anymore.

- 8 years ago I started my professional translation website http://www.english-and-russian.com/ and that was the reason that I abandoned anything else and applied all my time and efforts to this project. Pretty soon the site turned its course and became a marketing-to-Russians venue with the accent on selling international real estate to Russian buyers: http://www.english-and-russian.com/find-russian-buyers.html . The site got up to the top positions in Google for the keywords like "Russian buyers", "Russian brokers", "Russian real estate agents" and other similar terms.

- Having acquired lots of experience in international marketing of real estate and written lots of texts in this business area I just recently started to sort it all out and create e-books on various topics in the field: http://www.english-and-russian.com/foreign-investors.html .

- So, we may actually say that I'm back to self-publishing, this time on Amazon Kindle: http://www.amazon.com/author/olgakellen . This is the new *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers*. The E-Series will eventually summarize All-One-Has-to-Know to successfully market and sell real estate to international buyers. Each e-book centers on a particular aspect of marketing and selling properties to international buyers.

- The E-Series so far consists of the following four books (click on each cover image to go to the books' Amazon pages):

Book 1. *How to Find the Best Foreign Realtors and Make Your Offer of Cooperation in Sale Irresistible to Them* is a complete guide for marketing and selling international properties with the help of foreign realtors.

Book 2. *How to Efficiently Advertise Your Property for Sale Internationally* is about the option of selling properties by marketing directly to potential foreign buyers and conveys the best cost-effective ways of direct advertising to the general buying public in a foreign country where you want to find a buyer for you property.

Book 3. *How to Sell Real Estate to the Russians* is the expert advice for realtors, developers and private property sellers from all over the world who are looking specifically for the Russian buyers to broaden their buying pool and thus improve their real estate sales.

Book 4. *How to Plan and Budget for Success in International Property Sales* is about creating the most cost-effective marketing plan based on any marketing budget for any property for sale to the foreign real estate buyers.

- The time has come to start MARKETING my new babies and this is fun again.

--

Sincerely,

Olga Kellen,

"Tap Russian markets with my help!"
English - Russian Translator,
Associate member of ATA,

Author of "Selling to Foreigners" E-Series
ph: 613-422-5625
email: olga @ english-and-russian.com
web: http://www.english-and-russian.com