Monday, July 16, 2007

Self-publishing questions on LinkedIn

I see there are many questions about self-publishing on LinkedIn. Many members have written a manuscript or are writing or are planning to write and want to publish it of course. Well, in today's world it is not the easiest thing to do… I keep saying that writing is a fun stuff, but publishing is a tough job…

I had been working with self-published or aspiring authors and published online articles based on my experience. My articles are on various websites, but there is one place where most of them can be found: http://ezinearticles.com/?expert=Olga_Kellen

So, I answer those self-publishing questions to the best of my knowledge to help people avoid mistakes that can cost them a lot in the future. I mean money and also lost copyrights and hopes, etc.

Also the questions brought me to think about some Internet Marketing research to do – to compare terms and services of actual companies with the Internet presence that help aspiring writers to become published authors. As a good marketer I have checked what has been done on the topic already. Great! There is a report on sale comparing 48 self-publishing companies. Okay, I am free from this particular problem, anybody who needs this information can google it.

Another topic that I have been thinking of is that many LinkedIn members recommend lulu.com as a self-publishing company as the upfront fees are low. But the thing is that nobody talks about SELLING books, everybody talks about publishing… The business model of self-publishing companies is based on selling books to the AUTHOR, not to the public though… They do not announce it of course.

So, I have decided to undertake a little research – how many books actually a lulu.com self-publisher can sell? I’ll let you know the results as soon as I can put them together. When it comes to sales numbers, it is getting to be difficult ;-)

http://www.linkedin.com/in/olgakellen





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