Monday, April 21, 2008

Book Review: "Let's Connect" by Ajay Jain

The book's subtitle Using LinkedIn to get ahead at work shows exactly what it is all about.

The 200-page book is better than a regular manual on how to use technical features of LinkedIn, the most successful professional networking site nowadays. (Such manuals can get outdated even before their publication date I believe, as the technology is being developed very fast)

The author put together LinkedIn members' best experiences and collective wisdom in the chapter Ten Ways to Get LinkedIn to Work for You as follows:

-Your Ever Expanding Rolodex

-LinkedIn Answers: a Global Focus Group

-Networking Plus

-Branding and Marketing Yourself

-Hiring People

-Finding a Job You Love

-Finding Vendors and Service Providers

-Running Background Check

-Entrepreneurs: Get Opinions and Investors

-Selling and Brand Building

The LinkedIn professionals cited throughout the book range from the experienced and famous as Guy Kawasaki, the best selling author and columnist, to new members as yours truly, Olga Kellen ;-)

It reflects the fact that the book is helpful for everyone, as really LinkedIn is, in developing one's career, getting contracts and professional contacts.

"Do you want to be Linked In or Linked Out? The choice is yours", as the author suggests in his introductory chapter.

The Let's Connect: Using LinkedIn to get ahead at work by Ajay Jain's website: http://www.techgazing.com/linkedin/